Happy New Year: Our first #BillionaireBossHer Feature Of The Year Is *Lashawn Lukes*
La Shawn “LaLa” Lukes is a seasoned vet in the industry. The Long Island native is what I call the Jackie of all trades because she wears many crowns. La Shawn is Radio station owner, radio personality, production coordinator, producer, director, artist developer, Women empowerment activist, writer, engager, host, sister-girl, small business mentor, a creator. Out of all her crowns her most rewarding gift in life is being a mother.
La Shawn was exposed to industry at an early age. When she was eleven years old her uncle took her to her first video shoot. She watched her uncle direct and put together different functions. She was intrigued to see an idea come to life on the MC Lyte Paper Thin production set. Family members encouraged her to go in a different direction so she decided to complete her education and work in the legal field. La Shawn worked in two law firms for close to 18 years. After being mistreated, overworked and burned out La Shawn decided to take her chances and bet on herself. La Shawn went back to her roots and started La Chocolate Custom Sweets and promoting celebrity parties such as Bobby Valentino. Her life went full circle as she is went back to her passion in the entertainment field.
La Shawn Lukes owner of La Chocolate Custom Sweets is a self-taught chocolatier and custom designer. She started her business in the kitchen of her Long Island home in 2012, after a family friend showed her how to melt and mold chocolate. La Shawn added her own flavor and started to custom designing each order. La Shawn who was at the time an account specialist for a law firm was always tired and burnt out from long hours, she found herself daydreaming most of the day about doing what she loved, which is helping people in a creative way. The idea emerged of chocolate, creativity and design was the start of La Chocolate Custom Sweets. The name is a combination of La Shawn’s first name and the business she is in Chocolate. While making chocolates for her customers, La Shawn found this therapeutic and she was able to involve her children. But there was still a void in her creative mind she needed to fill.
La Shawn had to find a way to release her pain and baggage and while she went through her process she wanted to help other women. While on her journey of finding herself Bag Lady the Photo Experience Season 1 was created. Bag Lady the Photo Experience is a women empowerment project showing how everyday women can transition out of different states of abuse through photos, promoting sisterhood, unity and honesty. It handle topics such as HIV, drug addiction, jaded, sexuality, greed, vanity, single parenting, etc. The actual photo exhibit is a display of the photos, true life story telling and testimonies, music and the arts. The exhibit highlights a 501c and donates a portion of the money from the event.
Bag Lady the Photo Experience had 2 seasons. Season 2 was featured in Solis an international and domestic magazine in November 2015 and covered by a list of blogs. While doing these projects La Shawn gave so much of herself to the women who worked in this project. She became their sister girl. A sister girl is a support she give where it is an open door policy for women based on sisterhood. There is a no judgement zone. She also pointed them in the right direction to get the proper help or services. La Shawn is a small business mentor. She hosted and presented at parties and private events for Brooklyn Borough President and Nicole Johnson from channel 11 (PIX 11 news).
While hosting parties and events La Shawn realize her gift of gab and had a strong following that made her want to connect more with her audience on a personal level. She became a radio personality. The stations she worked on are Pncradio.fm Riddim&views and Floempireradio.com Chocolate Mornings. On her show La Shawn had a host of guests from various industries. She interviewed Legends Fonda Rae, Anthony Lolli (real estate mogul owner Rapid Realty), Freedom Williams of C&C Music Factory and Vanessa Braxton owner of Black Momma Vodka (Braxton family). First Exclusive interview with David Knight owner of SX liquor after partnering with Trey Songz just to name a few.
Coming back full circle La Shawn works as a contracted production coordinator she worked with private clients, artist including French Montana (video),Uncle Murda (video)and Maino (video ) reality TV star Sassy from VH1 Black Ink and Fashion editorials (print) just to list a few. La Shawn is a producer and director of Bag Lady the Photo Experience Season 1, 2, 3 and The Experience (short film documentary).
La Shawn is going into 2017 strong with her current projects that she directed and produced The Experience Documentary. One of her biggest milestones is starting her own Radio station Long Island Edge Radio Station. Where their motto is the “Voice of the People”. She has her own featured segment “Life of La💋Reality Radio Show.” She founded The Men of Greatness a men’s group dedicated to empowering the community. La Shawn has a list of events she is putting together in 2017. Sip & Chat #3 teaching small businesses how to engage. The creative corner a creative kaleidoscope of fashion, art, spoken words, food, politics just to name a few. She is currently writing Season 3 of Bag Lady the Photo Experience. Co-founder of Exclusive NYC the blog where their motto is to “Live Exclusive”. She is the social media chair women for Andrew Hardwick mayoral campaign 2017.
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